The India Decade

The India Decade e-paper, Sunday, 11 October 2026

The India Decade
Sunday, 11 October 2026Morning editionNews from 5 am Saturday 10 October to 5 am Sunday 11 October

Nat Habit raises Rs 142 crore in Series C round led by Trident Growth Partners

The direct-to-consumer brand plans to scale production fivefold and expand into new product lines after reaching Rs 330 crore in annualised revenue.

cosmetics manufacturing facility with conveyor line (file image)

What happened

Direct-to-consumer personal care brand Nat Habit has raised Rs 142 crore in a Series C funding round led by private equity firm Trident Growth Partners.

The round included existing investors Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures, alongside new backers Physis Capital, Hero Family Office, Linklight Ventures, Firstport and Dharmayug Investments.

Regulatory filings submitted to the Registrar of Companies show the company issued 22.5 lakh Series C preference shares at Rs 633.5 per share. Trident Growth Partners contributed Rs 91 crore for an 11.44 per cent stake, while Bertelsmann invested Rs 37 crore to take its holding to 17.54 per cent.

Where the money is going

Nat Habit plans to deploy the fresh capital across three main areas: expanding its product portfolio, scaling distribution across quick commerce and physical retail, and deepening its reach in tier-two and tier-three cities.

Co-founder Swagatika Das said the company plans to increase its production capacity from 1 million units to 5 million units over the next two years through a greenfield project. The brand currently operates a single manufacturing facility in Gurugram and is considering establishing a central facility or splitting production across two new regional plants.

Over the next three years, the company also intends to enter new product categories, including body washes, serums, sunscreens and hair colour. A further Rs 2.6 crore from the funding proceeds will be used to reduce the company's employee stock option pool.

Key financials and expansion goals

Founded in 2019 by Swagatika Das and Gaurav Agarwal, Nat Habit has reached an annualised gross revenue of Rs 330 crore. The company is targeting 60 to 70 per cent revenue growth in the 2026-27 financial year.

In the 2024-25 financial year, regulatory filings show the business recorded Rs 106 crore in revenue from operations, up 47.2 per cent year-on-year, while net losses grew to Rs 29 crore. The company has not yet filed its financial statements for the 2025-26 financial year.

Prior to this funding round, founders Das and Agarwal held 16 per cent equity each. Estimates based on the share allotment price place the company's post-money valuation at approximately Rs 800 crore.

police barricades on empty city street (file image)

Delhi CM Rekha Gupta slams Opposition over CJP anti-SIR protests

Delhi Chief Minister Rekha Gupta has accused opposition leaders of attempting to turn the national capital into a battleground after police detained political figures and blocked demonstrations against Chief Election Commissioner Gyanesh Kumar on Saturday.

Writing on X, Gupta targeted Congress leader Rahul Gandhi and AAP chief Arvind Kejriwal, describing the Cockroach Janta Party (CJP) as their political "B-Team". She said the capital would not be held hostage to political protests stemming from opposition frustration over repeated election defeats.

Authorities deployed around 25,000 police and paramilitary personnel across Delhi to prevent demonstrators from gathering at Jantar Mantar. Officials restricted entry and exit at 45 metro stations, throttled mobile internet services, and suspended incoming trains to halt an estimated 7,000 arriving protesters. No violence was reported.

Microsoft logo

Microsoft launches Decision-1 AI model for fast decision-making

Microsoft has launched Microsoft-Decision-1, a specialized artificial intelligence model built specifically for rapid decision-making and structured software outputs. The system targets low-cost data classification and automated workflow control rather than traditional text generation or open-ended reasoning.

Unlike general-purpose large language models designed to converse with users or draft documents, decision models are engineered to produce instant, machine-readable outputs that software applications can process immediately. Microsoft said the model is intended for task routing, content classification, task prioritization, verification, and workflow management within enterprise applications, autonomous agents, and software pipelines.

The model is now accessible to enterprise developers through Microsoft Foundry, as well as being made available through the third-party OpenRouter platform.

In brief

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