Colin Cowherd buys minority stake in Ipswich Town

Fox Sports broadcaster Colin Cowherd has bought a minority stake in Premier League side Ipswich Town, marking the latest crossover between American media personalities and English football.

Cowherd, who hosts the daily show The Herd on FS1, confirmed the purchase to Front Office Sports, which first reported the transaction. The exact size and cost of the stake have not been disclosed, but Cowherd acquired his share through one of the investment funds backed by the club's ownership.

An Ipswich Town spokesperson declined to comment, stating that the club does not discuss individual investment arrangements. The Suffolk-based club, nicknamed the Tractor Boys, was valued at around $450 million following a financial restructuring late last year.

Why Ipswich?

For Cowherd, the move represents a long-held ambition to get into sports team ownership. He explained that he had previously looked into buying a stake in Major League Soccer franchises, but those talks never materialised into a deal.

He also has a personal connection to England. His late mother, Patricia, was originally from Leicester—a city about 120 miles north-west of Ipswich.

He is not the only member of his own television studio with active football investments either. His FS1 co-host, Jason McIntyre, is a minority owner of the Mexican Liga MX side Necaxa.

A crowded directors' box

By investing in Ipswich, Cowherd joins a highly eclectic group of minority shareholders. The club's most visible celebrity investor is singer-songwriter Ed Sheeran, a lifelong fan who regularly attends matches at Portman Road and recently acquired his own small stake.

The club has also attracted a quiet wave of American sports talent to its investor register. Former New Orleans Saints wide receiver Marques Colston and former Miami Heat forward Udonis Haslem are both minority shareholders.

On-pitch turbulence

Ipswich's investors have had plenty of drama to follow in recent seasons. After securing back-to-back promotions to reach the Premier League in 2024—ending a 22-year absence from the top flight—the club was instantly relegated after finishing 19th in 2025.

However, they bounced back immediately, finishing second in the Championship last season to secure straight promotion back to the Premier League. The team has started the current campaign strongly, sitting in the top half of the table as they fight to secure their top-flight status.

Whether Cowherd will use his platform on FS1 to talk up Ipswich's weekly fortunes remains to be seen. Alongside his daily broadcasting commitments, Cowherd is the founder of the digital network The Volume, which he launched in 2021. He has reportedly considered selling the podcast network in a deal that could reach nine figures, but has opted to hold onto the business for now.