The India Decade

Senco Gold shares jump over 10% after Q2 revenue climbs 31% YoY and H1 tops Rs 5,000 crore

The jewellery retailer’s September‑quarter update showed a 31% year‑on‑year revenue rise and a half‑year topline exceeding Rs 5,000 crore, sending its shares more than 10% higher on the NSE.

By The India Decade

jewellery retailer showroom interior (file image)
jewellery retailer showroom interior (file image) · “Jewellery store” by Pedro Kwezi Images (BY 2.0) via Flickr

Senco Gold shares surge over 10% after Q2 results

Shares of Senco Gold Ltd jumped 10.4% to Rs 355 on the NSE on Thursday, Oct 8, 2026, after the company filed a September‑quarter business update. The move marked the stock’s sharpest one‑day rise since April, with the rally driven by a 31% year‑on‑year increase in total revenue and a record‑high half‑year topline.

Q2 performance highlights

The firm said total revenue grew 31% YoY in Q2FY27, while retail revenue rose 29% YoY. Same‑store sales growth (SSSG) was 19% in the quarter, reflecting strong demand from its existing store network. Diamond jewellery sales value jumped 40% YoY, and volume grew 7%. E‑commerce sales surged 53% YoY, underscoring the digital channel’s growing importance.

H1 revenue crosses Rs 5,000 crore

For the first half of FY27, Senco Gold posted a 48% YoY increase in total revenue and a 40% rise in retail revenue, taking the half‑year topline past the Rs 5,000 crore mark for the first time. On a trailing‑12‑month basis, sales crossed Rs 10,000 crore, another historic milestone.

Outlook for Q3 and H2

The company expects Q3 to benefit from a strong festive calendar – Dhanteras, Diwali, Durga Puja and others – and a robust wedding season, with an estimated 1.35 crore weddings slated for calendar year 2026. Senco Gold highlighted that, with the monsoon season over, improving rural sentiment should further support demand in H2.

Market reaction and technical note

Analyst platform Kwala Intel described the stock’s technical setup as mixed: hourly momentum turned positive, but the weekly trend remained weak. The share sits just below its 50‑day moving average of Rs 356.04 but above the 200‑day average of Rs 335.69. Kwala Intel flagged Rs 324.77 as the first key support level and Rs 274.86 as the invalidation point, suggesting a small swing position for a 2‑6‑week horizon.

Management’s view

Anil Singhvi, Managing Editor at Zee Business, called the Q2 update "very strong" and pointed to the 19% SSSG as evidence of loyal customers. The firm reiterated its focus on lightweight and 9‑karat collections, better inventory turns and disciplined replenishment, while noting that elevated gold prices present both a challenge and an opportunity for organised players.

The rally underscores investor confidence that Senco Gold can sustain its growth trajectory despite volatile gold prices, leveraging its brand strength and expanding showroom network, which now stands at 215 stores after six new openings in the quarter.

Key numbers

WhatFigureSource
Q2 revenue growth YoY31%Senco Gold exchange filing
Retail revenue growth YoY in Q229%Senco Gold exchange filing
Same‑store sales growth Q219%Senco Gold exchange filing
Diamond jewellery sales value growth YoY40%Senco Gold exchange filing
E‑commerce sales growth YoY53%Senco Gold exchange filing
H1 total revenue growth YoY48%Senco Gold exchange filing
H1 retail revenue growth YoY40%Senco Gold exchange filing
Half‑year topline> Rs 5,000 croreSenco Gold exchange filing

In this story

NameRole in the story
Senco Gold Ltdjewellery retailer reporting Q2 FY27 results

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