LG spin-off Sinsungo secures pre-Series A funding for targeted cooling tech

South Korean startup Sinsungo has secured pre-Series A funding from impact investor MYSC to expand its distributed cooling technology.

The investment amount has not been disclosed, but the capital comes from the "A MORE Beautiful Challenge 2" fund, which is backed by cosmetics giant Amore Pacific and managed by MYSC.

Sinsungo, which launched through LG Electronics' corporate venture builder programme, STUDIO341, develops targeted cooling and insulation systems. Instead of chilling entire rooms or warehouses, its modular systems cool only the specific zones or products that actually require it. The startup claims this targeted approach cuts both setup costs and ongoing energy bills.

Targeting data centres and smart farms

In the short term, the company is focusing on cold-chain logistics for deliveries, medicine, and food. However, it is also positioning its technology for the booming demand in modern agriculture and artificial intelligence edge data centres.

Sinsungo has already begun deploying its technology. In 2025, it supplied cooling systems to smart farms in Incheon and Paju, and partnered with ZETACUBE to design ultra-compact data centres. This year, it has been working with KoreaIDC and Kiturami Nanochem on eco-friendly, modular edge data centre cooling systems.

An MYSC representative said Sinsungo's technology breaks away from traditional "uniform" cooling, reducing temperature variation and food waste in shipping while cutting energy costs for heavy-duty cooling applications.

Sinsungo CEO Seonghoon Lee said the new funding will help the company scale up mass production and advance its core technology, with the aim of establishing a new standard for energy-efficient cooling.

The startup has also drawn backing from public environmental initiatives, having been selected for the Korea Environmental Industry & Technology Institute's youth startup camp in 2025 and its eco startup support programme this year.